Object Insight http://objectinsight.com Scalable Software for Business Solutions Wed, 22 Apr 2009 11:20:06 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 Tools for Optimizing Conversions http://objectinsight.com/2009/04/tools-for-optimizing-conversions/ http://objectinsight.com/2009/04/tools-for-optimizing-conversions/#comments Wed, 22 Apr 2009 11:20:06 +0000 http://blog.objectinsight.com/?p=65 Most companies want conversions where site visitors become customers who buy things. A conversion could also be some other goal, such as getting someone’s email and other demographic data that your advertisers may want. Object Insight staff can guide you through the following steps:

  1. Usability testing with naive users given minimal instructions will reveal the types of problems encountered by visitors to your site. Your staff and or developers who have experience with your site can no longer “see” your site in the way a new naive visitor may be confused or distracted when weeing your pages for the first time.
  2. Usability reports take the analyses of screen recordings and videos of users to pinpoint problem pages that need improvement.
  3. Problem pages that need improvement are then prioritized as candidates for A/B testing. In an A/B test you create two different versions of the same page A and B and utilze analytics tools to empirically determine the better choice from actual user data and sales results. Too often these decisions are made by the whims of various staff and management at a company and unfortunately after many hours of time wasted in debates that end up with poor results.

Watch this Google video below to learn more about this topic:

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